I'm a full stack web developer with nine years of experience working on digital teams, using technology to develop and grow new streams of revenue. Navigating a road map from digital marketing and eCommerce, to analytics and development. I'm slowly making the rounds around every chair on a modern digital team.
Lead digital analyst for the Celebrity Web team and provided support for multiple teams looking to drive revenue on the web. I worked closely with the eCommerce and UX/UI teams while recommending enhancements on the Celebrity booking funnel and Cruise Planner portal.
I reported to the Director of Business Intelligence on digital analytics for the Royal Caribbean website, establishing real time analytics on the booking funnel and working with Dev Ops during code migrations.
Managed all digital marketing for a startup SaSS for time and attendance software and manufactured products of time and attendance systems.
Coordinated marketing and business development for a third-party administrator of employee benefit programs, with responsibility for expanding annual sales growth by more than 20%.
My background in digital marketing helps give me deeper insights on any project that I take on. I know what is further down the pipeline, and what the teams and leaders are depending on to make their products deliver.
Marketing shouldn't be a secondary activity after the product has been delivered. Things like SEO, landing pages, and conversion rate optimization ought to be baked into the product from the initial stages.
I've been fortunate to work with some of the most talented designers and brand marketers in the industry. At various stages in my career my mentors tought me the value of branding and the importance of speaking with a brand voice.
Wyncode Academy powered me with a solid foundation in Ruby and Ruby on Rails. I know the importance of clean editable code, SOLID principles, refactoring, version control, and managing expectations and accomodating change.
"What doesn't get measured, doesn't get managed" was one of my key takeaways while performing analytics. Whether it was automating Big Data queries or producing detailed traffic analysis, I am always applying data patterns towards effective decision making.
Having worked in several capacities experiencing the interaction between the developer and the designer, I've learned not just the importance of proper UX/UI, but the communication throughout the full lifecycle of the development process.
I live and breathe E-Commerce. As we continue to see the convergence of the digital world and the physical world, at the end of the day, all companies are first and foremost, digital companies.